Press & Media
Press & Media
Everything you need to cover Shadar's story — from company background and key facts to brand assets and press contacts.
About Shadar
Company overview
Shadar is a fashion discovery platform that connects buyers with verified local vendors across West Africa. Based in Accra, Ghana, the platform operates in four cities across Ghana and Nigeria.
Instead of endless product listings, Shadar uses an intent-driven model: buyers share what they're looking for, and nearby vendors respond with real offers. No fixed prices, no fake discounts — just direct, transparent commerce.
Our mission is to make local fashion accessible to everyone by empowering the vendors who already serve their communities and giving buyers a simpler, fairer way to shop.
At a glance
Key facts
Founded
2024
Headquarters
Accra, Ghana
Active cities
Accra, Kumasi, Lagos, Abuja
Categories
Fashion & Accessories
Brand assets
Media kit
Logo usage
Use the Shadar logo on a dark or neutral background. Maintain clear space around the logo equal to the height of the letter “S.” Do not stretch, recolor, or add effects.
Brand colors
Charcoal
#2C2C2C
Terracotta
Primary
Sage
Accent
Typography
Aa
Plus Jakarta Sans
Our primary typeface across all brand materials. Used in weights from Regular (400) to ExtraBold (800) for clear hierarchy and modern readability.
Press contact
Get in touch
For press inquiries, interviews, or media kits, reach out to our communications team.
press@shadar.appTell our story
For press inquiries, interviews, or media kits, reach out to press@shadar.app. We'd love to share what we're building.
Contact press team